We all “know” or sense that video consumption is on the rise, but here’s some numbers to back that up. Let’s look at just why you should convert WordPress blogs to videos.
Yeah, hard hitting right from the get go. No ChatGPT, sanitised, corporate blog BS intros here.
Okay, numbers. Here we go:
- 40% of users watch online videos daily
- Of that 40%, 53% were between 18 – 35
- Social media videos (we can assume it’s YouTube & bloody TikTok) were the majority of that consumption
- In the U.S it’s estimated that people spend, on average 43 minutes a day
Overall, people are ditching traditional television and opting for streaming videos. 26% of young U.S users are watching a lot less TV due to online videos. All these stats and more can be found on Statista.
Lastly, 38% of the U.S population listened to a podcast in the last month. This could be YouTube video podcasts with a listen-only type of consumption.
Anyway, all these elaborate brush strokes to paint a picture of video consumption and why it is a big, big, edge to get your blogs into video format. YouTube is the second largest search engine after Bing. Lol, no, Google.
Had you for a sec, there. Also just making sure you are reading every line and not scanning the page.
In the ever-evolving world of digital marketing, content creators and marketers are constantly seeking innovative ways to engage their audience and enhance their brand visibility. One such strategy that has gained significant traction is the conversion of traditional blog content into YouTube videos. This approach is not just a trend; it’s a tactical move underpinned by the principles of Search Engine Optimization (SEO) and effective marketing. In this article, we explore why transforming blogs into YouTube videos is a wise decision from an SEO and marketing standpoint.
1. Enhanced Engagement and User Experience
First and foremost, videos inherently offer a more engaging user experience compared to text. YouTube videos add a visual and auditory dimension to the content, making it more appealing and easier to digest. The dynamic nature of videos can convey emotions and information more effectively, leading to increased user engagement and longer viewing times.
2. Broadening Audience Reach
YouTube is the second largest search engine after Google, with over 2 billion logged-in monthly users. By converting blog content into videos, you tap into a vast and diverse audience that prefers video content over reading articles. This diversification of content format can significantly broaden your reach and attract a new segment of potential customers.
3. Improved SEO and Visibility
From an SEO perspective, YouTube videos offer a goldmine of opportunities. Videos are more likely to appear on the first page of Google search results, as Google’s algorithms favor diverse content types, including videos. By incorporating videos into your content strategy, you can improve your overall online visibility and search rankings.
4. Increased Shareability and Viral Potential
Videos are more shareable than text-based content. They can be easily shared across various social media platforms, increasing the potential for virality. A well-crafted video can spread rapidly, garnering views, likes, and shares, thereby amplifying your brand’s online presence.
5. Opportunities for Improved Keyword Optimization
YouTube videos provide additional avenues for keyword optimization. Besides the video content itself, you can optimize video titles, descriptions, and tags with relevant keywords. This enhances your content’s discoverability on both YouTube and Google, allowing you to target specific audiences more effectively.
6. Building Trust and Credibility
Videos offer a more personal touch, helping in building trust and credibility with your audience. By featuring real people, be it the content creator or industry experts, videos create a sense of authenticity and reliability. This can significantly boost consumer confidence in your brand.
7. Longer Dwell Time on Website
Embedding YouTube videos in your website can increase the dwell time of visitors. When users stay longer on your site to watch a video, it signals to search engines that your site provides valuable content, potentially boosting your SEO rankings.
8. Enhanced Mobile User Experience
With the increasing use of mobile devices for internet browsing, videos offer a mobile-friendly content option. Unlike text, which can be difficult to read on smaller screens, videos are inherently adaptable to various screen sizes, providing a better user experience for mobile viewers.
9. Higher Conversion Rates
Videos can lead to higher conversion rates. By demonstrating products or services in action, or by providing valuable information in an engaging format, videos can influence buying decisions more effectively than text alone.
10. Leveraging YouTube Analytics for Insights
YouTube provides robust analytics tools, allowing you to gain insights into viewer behavior, demographics, and preferences. This data can be invaluable for refining your marketing strategies and tailoring your content to better meet the needs of your target audience.
11. Opportunities for Monetization
YouTube offers monetization options through its Partner Program. By converting blog content to videos, you open up an additional revenue stream, which can be a significant advantage, especially for content creators looking to monetize their expertise and reach.
12. Strengthening Social Media Presence
Videos can play a pivotal role in strengthening your social media presence. As they are more likely to be shared and engaged with, videos can enhance your brand’s visibility across different social media platforms, creating a cohesive and comprehensive online presence.
13. Enhanced Brand Storytelling
Videos offer a unique opportunity for brand storytelling. They allow for a more creative and emotional expression of your brand’s values, mission, and personality. This storytelling aspect can resonate deeply with viewers, creating a stronger emotional connection with your brand.
14. Staying Ahead of the Competition
In a competitive digital landscape, adopting a video strategy can set you apart from competitors who rely solely on text-based content. By diversifying your content, you present your brand as innovative and adaptable to changing consumer preferences.
15. Long-Term Asset Creation
Videos are long-term assets that can continue to attract viewers and generate traffic years after they are created. Unlike some forms of digital content that may become outdated quickly, a well-produced video can remain relevant and continue to contribute to your marketing efforts over time.
In conclusion, converting blogs into YouTube videos is a strategic decision that aligns with both SEO and marketing objectives. This approach not only enhances user engagement and broadens audience reach but also improves online visibility and search rankings. Additionally, it leverages the power of video for better keyword optimization, trust-building, and higher conversion rates. As the digital landscape evolves, embracing video content is not just an option; it’s a necessity for staying relevant and competitive in today’s market.
