Pinterest Videos

Pinterest isn’t just for pinning DIY projects and wedding inspiration anymore—it’s a marketing powerhouse. And if you’re still relying on static images and infographics, you’re missing out on the platform’s most engaging feature: videos. In this post, we’ll explore why Pinterest videos are a must, how they drive traffic and conversions, and how you can automate the entire process with Blog to Video.

The Rise of Pinterest Videos

While Pinterest has always been a visually driven platform, videos have been stealing the show in recent years. Here’s why:

1. Increased Engagement: Pinterest videos are 15% more likely to get saved than static Pins, according to Pinterest’s own data. That’s huge—because every save means your content keeps circulating across the platform.
2. Higher Click-Through Rates: Video Pins not only grab attention but also drive action. Pinners are 2.6 times more likely to make a purchase after engaging with a video Pin compared to other content types.
3. Boosts Discoverability: Pinterest’s algorithm loves fresh, engaging content. Video Pins often show up higher in search results and are promoted more aggressively in user feeds.
4. User Preference: Over 75% of active Pinners say they’re more likely to watch videos that align with their interests, making Pinterest the perfect place to target niche audiences.

Why Pinterest Videos Are Vital for Businesses

If you’re thinking, “Okay, but why Pinterest? Isn’t that just for crafters and bakers?” Think again. Pinterest has evolved into a full-blown search engine and shopping destination.

1. Visual Search Drives Purchases: People go to Pinterest with intent—whether it’s to plan a kitchen remodel or find their next go-to skincare product. Videos showcase products, services, and ideas in a way that’s more engaging than static content.
2. SEO on Steroids: Pinterest isn’t just social media; it’s a visual search engine. Well-optimised video Pins rank higher in searches, leading to more impressions, clicks, and traffic to your site.
3. It’s Where Shoppers Are: A whopping 45% of Pinners use the platform to plan purchases. With video Pins, you can show them exactly how your product solves their problem or fits into their lifestyle.

Why Aren’t More Businesses Leveraging Pinterest Videos?

Here’s the catch: creating great video Pins can be time-consuming and expensive. From filming and editing to formatting and uploading, the whole process can feel overwhelming. This is why many businesses stick to static Pins—but they’re missing out big time.

Enter Blog to Video, your shortcut to Pinterest video success.

Automate Pinterest Video Creation with Blog to Video

Blog to Video is a WordPress plugin that converts your blog posts into dynamic videos, perfect for Pinterest. No cameras, no editing software, and no headaches—just ready-to-publish content tailored to your audience.

How It Works

Simply write your blog as usual, and Blog to Video will transform it into a professionally styled portrait video. The best part? It automatically publishes these videos to Pinterest, TikTok, Instagram Reels, and more, so you can cover all your video bases at once.

Why It’s a Game-Changer

• Saves Time: Say goodbye to spending hours editing videos. Blog to Video automates the process, giving you more time to focus on other aspects of your business.
• Affordable Plans: From the Personal Plan to the robust Enterprise Plan, there’s a pricing tier to suit your content needs. Even the entry-level plan lets you produce enough videos to dominate Pinterest.
• Multi-Channel Publishing: Blog to Video doesn’t stop at Pinterest. It also publishes videos to Instagram, YouTube Shorts, TikTok, and more.

1. No Technical Skills Required: You don’t need to be a video editing wizard or a Pinterest expert. Blog to Video handles it all, ensuring your content looks polished and professional.

Best Practices for Pinterest Videos

Automation makes creating Pinterest videos a breeze, but you still need to optimise your content to maximise its impact. Here’s how:

1. Keep It Short and Sweet: Pinterest videos should ideally be 15 to 60 seconds long. Attention spans are short, so get to the point quickly.
2. Use Eye-Catching Thumbnails: Your video thumbnail is the first thing users see. Choose an image that’s bright, clean, and aligned with your brand aesthetic.
3. Incorporate Keywords: Optimise your Pin’s title and description with relevant keywords to boost discoverability. Remember, Pinterest is a search engine, so treat it like one.
4. Add a Call-to-Action (CTA): Whether it’s “Learn More,” “Shop Now,” or “Visit Our Website,” make sure your CTA is clear and compelling.

How Pinterest Videos Fit Into Your Marketing Strategy

Pinterest videos aren’t just great for engagement—they’re also perfect for driving conversions. Here’s how they can fit into your broader marketing efforts:

• Boost Website Traffic: Include a clickable link in every video Pin to direct users to your website or blog.
• Build Brand Awareness: Create a series of how-to videos or tutorials that showcase your expertise.
• Enhance Product Discovery: Use videos to demonstrate your product in action, whether it’s a recipe, a DIY project, or a fashion lookbook.

Pinterest videos are a marketer’s dream: high engagement, massive reach, and serious potential for driving traffic and sales. And thanks to Blog to Video, creating these videos has never been easier. With just a few clicks, you can transform your blog posts into captivating Pinterest videos that do all the heavy lifting for you.

So, don’t just pin your hopes on static images. Let Blog to Video help you dominate Pinterest with stunning video content that grabs attention, sparks engagement, and drives results.

Ready to turn your blogs into Pinterest magic? Start automating your video creation today—and watch those Pins take off.