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In the good old days, prior to the inception of ChatGPT, you know, the dark ages of early 21st century, programmatic video was strictly a term for advertising videos. If you search in Google for what is programmatic video, you’ll see a bunch of results around this topic.
But, the world is changing, rapidly. While programmatic SEO has been around for a while – and while it might not be in its prime, it was mostly for the savvy SEOs with some budget, or for those working on hyper growth.
Programmatic video is now in the spotlight. And is accessible for anyone – no need for a budget or team. Install a plugin and you are done!
So, What is Programmatic Video – in 2024?
To put it simply, it is creating videos at scale – programmatically. Imagine creating 150 videos a month and publishing them to YouTube, Instagram, Facebook, and more. All of these videos can be created with the help of AI – with surprisingly high quality. As the AI gets better, which it could have dramatically improved by the time I even wrote this blog, the videos get even more compelling.
Programmatic video is a variation of programmatic SEO but made accessible to everyone – no matter their budget or resources. Well, you need some budget, at least $30 a month. There’s no such thing as a free video.
How Do Programmatic Videos Work?
It works automatically. AI can scan your blogs and take each blog, read it, understand it, and create a video out of it. Your blog headings are turned into animated headlines in a video. Background music is added, images, and more.
The only thing you have to do is to write blogs. The videos make themselves. And they make themselves really fast. You can explode your video strategy in just a month.
How Can You Use Programmatic Videos?
The use cases for programmatic videos are really vast. I’ll go through just a few and then you can let your imagination run wild.
Grow your YouTube presence
When you create videos programmatically, you can also programmatically publish them to YouTube. YouTube is the world’s second largest search engine. You can go from 0 to 100 videos in a month and for barely any cost.
Grow your SEO
Now that you have 100s of videos, you can embed them into your site – which also can be done programmatically. This gives all your blogs a competitive edge in SEO.
New revenue streams & markets
Monetise your videos on YouTube and create new revenue streams. Better yet, create videos in multiple languages and grow your brand’s presence across the world.
Even more content distribution
Push all these videos – again, say it with me: programmatically (proud of you, you’re getting the hang of it) to multiple channels. YouTube, YouTube Shorts, Instagram Reels, Facebook, Twitter, and more. And to think it all started with a seedling of the blog you wrote.
Podcasts
Yes, turn your blogs into audio or video podcasts and auto distribute it to Apple, Spotify, and more.
If you are a blogger, a business – big or small, then imagine your reach. It would normally have taken tremendous effort to create a single video, then the time to distribute it, it would take forever.
Short circuit your growth and dive into the new 21st century marvel of programmatic videos. Now, for the plug.
WordPress to YouTube, as we fondly refer to as blogtovideo – which is also a tongue-twister of a name, I realise that, does all of the above – for WordPress sites. Simply install the plugin, have fun configuring it and you should be ready in a few seconds – not more than a few minutes.
blogtovideo then creates programmatic videos out of your blogs, publishes it to YouTube, then embeds it back into your blog page. You can get started today!
