LinkedIn Videos

Ah, LinkedIn—where the pros gather to network, flex their career achievements, and post questionable motivational quotes. Especially your boss after he procrastinated with something you asked for.

Beyond the endless connections and #WorkLifeBalance chatter lies a goldmine of opportunity: LinkedIn videos. They’re not just “nice to have” anymore; they’re essential for any brand serious about engagement, lead generation, and building authority.

So, let’s dive into why LinkedIn videos are brilliant and how Blog to Video can make this whole process as simple as reheating leftovers.

The Power of LinkedIn Videos

Here’s a little secret: LinkedIn isn’t just a stuffy online résumé anymore. It’s a thriving social media platform where users love to engage with video content. Let’s break it down with some juicy stats:

1. Videos Drive Engagement: LinkedIn videos earn three times more engagement than text posts and images combined. If you’re just posting those static Canva creations and calling it a day, you’re leaving a pile of potential engagement on the table.
2. Audience Retention Is Stellar: Users spend 20% more time watching videos than reading other types of content on the platform. And guess what? Retention matters. The more eyeballs on your content, the more likely they’ll remember you.
3. Videos Generate Leads: According to LinkedIn, videos are responsible for an 80% increase in leads compared to non-video posts. Yes, you heard that right. Videos convert viewers into warm leads, so if you’re not leveraging video on LinkedIn, you’re essentially ghosting potential clients.
4. The Algorithm Loves Video: LinkedIn’s algorithm actively promotes native videos, boosting their visibility across the platform. Translation: Your video content has a higher chance of landing in front of your target audience, unlike that neglected blog link you shared last week.

Why LinkedIn Videos Are Vital for Businesses

Now that we know LinkedIn videos get the attention (and the algorithm love), let’s talk about why your business should hop aboard the video train.

1. Humanise Your Brand: Video content allows businesses to connect with their audience on a personal level. A face on the screen, a genuine tone, and a compelling story can humanise your brand far more effectively than the best-written copy.
2. Thought Leadership: Sharing insightful, engaging videos positions your brand as an industry leader. Think short clips of keynotes, webinars, or quick tips in your niche—because nothing screams “expert” like explaining complex topics in digestible chunks.
3. Showcase Products and Services: Forget plain product descriptions—videos are perfect for showcasing your offerings in action. A two-minute demo can do more for your audience’s understanding than a 1,000-word blog post (ironic, right?).
4. Recruitment Powerhouse: LinkedIn videos aren’t just for leads—they’re gold for attracting top talent. A behind-the-scenes video of your company culture can attract candidates who align with your values and vision.

Did you know: Our WordPress plugin will convert your posts into full length narrated videos, with captions and publish them to LinkedIn automatically? Prefer Reels? then yes, publish reels with captions automatically.

Why Aren’t More Businesses Doing It?

Creating video content can feel daunting. Let’s be honest: not every company has a Spielberg in the marketing department. Filming, editing, and optimising videos for LinkedIn can drain time, money, and creativity.

Here’s where Blog to Video comes to the rescue.

Automate LinkedIn Video Content with Blog to Video

Imagine if every blog post you published could instantly transform into a polished video, ready for LinkedIn. No fiddling with editing software, no awkward scriptwriting, and definitely no hiring overpriced freelancers. Enter Blog to Video—a WordPress plugin that’s like having your own video production team, minus the annoying Slack notifications.

How It Works

Blog to Video is a WordPress plugin that automatically converts your blogs into engaging videos. It doesn’t just spit out a boring PowerPoint-style slideshow. Nope, it creates dynamic landscape videos perfect for LinkedIn. And here’s the kicker: it also publishes them automatically. Write your blog as usual, and voilà—your LinkedIn-ready video is live.

Saves You Time and Money

Instead of spending hours crafting video content (or paying someone else to), Blog to Video handles it all. Pricing plans are tailored to your content needs, with the Enterprise Plan offering up to 150 videos per month. That’s a ridiculous ROI, especially when you consider the engagement LinkedIn videos bring.

Multi-Channel Publishing

While LinkedIn might be your main jam, Blog to Video ensures you’re covered elsewhere too. It publishes to YouTube, Facebook, Instagram, TikTok, and Pinterest, so your content reaches all corners of the internet.

Effortless Workflow

Automation is king. Blog to Video’s seamless integration means you don’t have to tweak or configure anything. Write your blog, sit back, and let the plugin do its thing. And if you’re worried about unused credits—well, that’s just motivation to blog more, isn’t it?

Optimising LinkedIn Video Content

Automation is fantastic, but you still need to sprinkle a bit of strategy over your LinkedIn videos to maximise their impact. Here are some pro tips:

1. Keep It Short and Sweet: Attention spans are shorter than a toddler’s patience, so aim for videos under two minutes. LinkedIn audiences love bite-sized nuggets of wisdom.
2. Add Captions: 85% of LinkedIn users watch videos with the sound off. Captions are non-negotiable.
3. Hook Them in the First 3 Seconds: Grab your audience’s attention immediately. A compelling question or a bold statement works wonders.
4. Include a CTA: Always guide your audience to take action—whether it’s visiting your site, signing up for a webinar, or simply dropping a comment.

LinkedIn videos are no longer optional—they’re essential for engagement, leads, and authority in today’s digital landscape. But we get it: video production can feel like a mountain to climb. That’s why Blog to Video is the ultimate tool for turning your blogs into LinkedIn-ready masterpieces. It’s fast, efficient, and hands-free, leaving you with more time to focus on what you do best (like figuring out how to end awkward Zoom calls).

So, next time you publish a blog post, think bigger. Think video. And think Blog to Video—it’s like having your cake, eating it, and then sharing it across all your social channels, with LinkedIn leading the way.

As you strut your videos on LinkedIn, leads would roll.